FilmFly is a training program initiated by the Estonian Film Institute to boost private sector investments in the new media and film industry. We’re bringing together investors and producers to inspire and create knowledge on private sector investments in the film industry around the Baltic and Nordic region. Aiming to inspire the group to continue working with the topic after the program and possibly create a dedicated investors network interested of the field.

Why should you invest in film industry?

  • It’s profitable. Compared to other areas, film industry in our region is financially strongly supported by the public sectors finances. This heavily reduces the risk of a movie project being a failure for it’s investors and producers as the income only has to cover a fraction of the whole budget. Imagine a startup that already has 80% of its investment round covered by public, non-refundable money and only needs 20% from its private investors.
  • It’s the right time. Only in Estonia, the movie industry will grow more than 2 million euros in the upcoming years due to new European Union supported mechanisms like the Cash Rebate fund. The Cash Rebate fond will also bring many international movies to Estonia that are from the very beginning targeted to the global audience.
  • It’s hot. Red carpet galas in Cannes, The Oscars awards ceremony in Hollywood and much more – it’s a perfect place to be for any global entrepreneur looking for exposure and publicity. Plus it’s a lot of fun.


January 21-22 around Tallinn.

1,5 days training full of case studies, hands on workhsops and presentations to get an overall understanding of the area, to get to know other group members and to set up the initial goals and group work for the upcoming month.

March 18th in Tallinn.

Presenting the results, mapping the investment opportunities and risks in the movie industry. Budgeting, investor-producer agreements, case-studies and workshops. Agreeing on the next steps.

April 25-29 in London, UK.

5 days study trip in UK to visit and meet different film investment organisations to learn how it’s done in one of the leading film investments city of the world. Aiming to understand and see how things are solved in other similar real-life cases.


Linkedin 20Thierry Baujard is founder and CEO of peacefulfish. He offers 20 years of experiences in the communication and entertainment industry. Thierry is in charge of business development and directs projects involving the creation of financing instruments in Europe.
Previously, Thierry worked for Studio Canal/Vivendi, Studio Babelsberg in Potsdam and for ARTE in Strasbourg and for a variety of major media companies and telecom operators in the UK, USA and Germany. He graduated from Paris Business School, Bocconi University in Milan, Italy and the UCLA in L.A., specialising in film financing and e-commerce. He led the development of the pan European Media Guarantee Fund, in cooperation with the European Commission and is now advising Audiovisual SGR bank, on managing the fund across Europe.

IanLinkedin 20Ian Hutchinson worked in the film banking sector in the UK as head of the Bank of Ireland’s film unit before co-founding the Silver Reel Fund. Silver Reel is a commercial film fund with partners based in Switzerland and the United Kingdom that provides production finance (pre-sales, tax credits, mezzanine) for film and television projects. Since its inception, the fund has provided financing for 25 film projects including Under The Skin, Railway Man, Grace Of Monaco, The Host, Fallen, Solace, and A Hologram For The King.


Timo Argillander is Managing Partner at IPR.VC Management, a venture capital investor specialising in media content investments. He has a long background in media and tech industries as an entrepreneur, Apple exec and management consultant.
During FilmFly Timo will focus on how to look at a film project from an investment perspective and how to evaluate the potential of such projects. Timo will also bring real-life examples from Finland and the region.

Linkedin 206218608260_8938b2dd1c_oMitch Apley is known for his work on Lighter Lightness (2011), The King of Steeltown (2001) and Jack’s Big Music Show (2005). Being an artist with a background in advertising, Mitch has great understanding on how to combine the artistic features with profitable business models. During FilmFly Mitch will be helping the group to guide through the basics of investing in movies, evaluating risks and opportunities for film projects.

10997787_10202375035177241_5551027505617834015_nAivar Roop. A graduate of Tartu University, Aivar Roop has worked as the EU area manager in Swedbank corporate banking and as director of entrepreneurship&innovation centre at the Enterprise Estonia. By its own consultancy firm Haga Consulting Aivar has consulted and helped number of companies in project and sales management since 2009. Today Aivar is consulting mostly creative industry public and private companies. Latest achievements in audiovisual field are acting as a consultant of Estonian cash-rebate scheme for foreign film productions under EFI and being involved in current FilmFly programme.

Erik Ehasoo kandilineLinkedin 20 Erik Ehasoo. Mobile & new media strategist, futurist & opportunist, founder of the mobile innovation agency Rubik’s Solutions. Working with creative industries Erik is focused on building value from combining different technologies and cross-media platforms. Erik is also the organiser of the legendary one-movie film festival Võsu Glämm taking place every summer in the small resort destination Võsu, Estonia. In FilmFly program Erik is the project coordinator and mentor to help participants on every step of their journey.